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Pol’ Atteu Couture – Now Anchored in West Hollywood’s “New Rodeo Drive”

For over 35 years, internationally-celebrated designer Pol Atteu has been the epitome of haute couture luxury in the Golden Triangle of Beverly Hills. His world-famous flagship boutique once stood proudly on Rodeo Drive, dressing A-list clients and red-carpet icons with fearless elegance. Today, Pol’ Atteu Couture rises in its next chapter, located in the heart of West Hollywood’s Melrose Village—famously dubbed the “New Rodeo Drive”—where Los Angeles’s cutting-edge style meets classic Hollywood glamour. Carrying forward the legacy of bespoke craftsmanship, personalized service and red-carpet readiness.

Pol’ Atteu continues to tailor one-of-a-kind gowns, bridal couture and evening wear with the same prestige that attracted Bella Thorne, Ariel Winter, AnnaLynne McCord, Renee Taylor (The Nanny), Joyce Giraud & Adrienne Maloof (The Real Housewives of Beverly Hills), Laverne Cox, Bai Ling, Mackenzie Hancsicsak (This Is Us), Allisyn Ashley Arm (A.P. Bio), Gabrielle Walsh (Found), Courtney Hope, the legendary Betty White, Dyan Cannon, Jodie Sweetin, Kat Graham—and now adding even more icons to his roster: Carrie Underwood (singer-songwriter and television personality), Cynthia Bailey (The Real Housewives of Atlanta), Denise Richards (actress and producer), Pepa (of Salt-N-Pepa), Vanessa L. Williams (singer, actress and former Miss America), Sutton Stracke (The Real Housewives of Beverly Hills), Nina Ali (designer & media personality), Sara Al Madani (entrepreneur & influencer), Danielle Vasinova (model/actress), Olivia d’Abo (actress/musician), Loni Love (comedian and television host), Kiara Liz Ortega (model & beauty queen) and others.

Notably, Pol designed the iconic wedding gown for Scheana Shay of Vanderpump Rules—when the “Scandoval” shook pop-culture—and made her bridal moment unforgettable under his couture vision.

Pol’ Atteu also holds a unique legacy as the best friend and personal designer to the late Anna Nicole Smith—launching his on-camera career with appearances on Bravo, E!, Lifetime, LOGO, TLC, Reelz, VH1, Oxygen, HLN, CNN, CW, NBC and ABC. He now co‐hosts the hit global series Gown and Out in Beverly Hills with his partner Patrik Simpson, streaming worldwide on Amazon Prime Video.

At Pol’ Atteu Couture Beverly Hills, every gown is more than a dress—it’s a moment, a statement and an investment in glamour. The legendary craftsmanship of Beverly Hills now shines in the creative new pulse of West Hollywood.

📍 Now located in West Hollywood – Melrose Village (The New Rodeo Drive)